Contractors use blueprints so the roof doesn’t cave in.
Shouldn’t you follow the same process for your source of income?
You know how to make money, but sustainability is your issue. The big players in lead generation have made it by researching the marketplace, building an infrastructure, finding the right people to execute the vision, and using expertise to strengthen market position within an industry.
Most importantly, they learn how to step away from daily business operations to focus on cash flow and positioning for a future acquisition.
How do I follow the path to sustainability in leadgen?
Just like a contractor, you need a plan to follow; your blueprint. There are many moving parts when building a successful leadgen company and it’s likely you’re not an expert at all of them.
You know what you need to do, but you don’t know how to do it.
Given that many leadgen companies are born from solo marketers, experience in managing people, cash flow with growing expenses, and sales/business development is often limited.
The Blueprint to Building, Maintaining, and Selling a LeadGen Company